| For
years, IT and web management have been considered “necessary evils”
in the corporate world. Today, we are finding that more and more
businesses are embracing IT and actually weaving their web
initiatives directly into their business models. This is a very
important time for many businesses as they realize that a website is
no longer a luxury, rather, it is a necessity or even a requirement
for doing business.
The business
challenge is to identify the metrics that can be improved and the
applications needed to support these improvements. By implementing a
comprehensive website Content Management System such as
ACTIVĒA™,
companies can realize business value in 3 key areas. These metrics
should serve as a guide to setting aggressive but realistic
objectives for your projects.
The 3 key areas that realize business
value are:
1. Increased
Revenue.
2. Reduced Operational Costs.
3. Reduced IT Costs.
These metrics are
realized only if the site offers dynamic content that changes
regularly and is of value or utility to its target audience.
©
Copyright 2008 Sleeping Giant
Studios, LLC. CMS by
ACTIVEA.
|